Labor Away:  2025 Doula Landscape Report 

 

Market Primer on Trends & Impact of Doulas for Maternal Care Executives Marketing to Expectant & New Moms

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Publishing October 2024 Pre-Sale Fee: $999  (Available through October 15, 2024)

Regular Price $1,499

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​Must Have Intelligence For Anyone Marketing to Expectant & New Moms

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Labor Away: 2025 Doula Landscape Report is the ultimate and only market primer on the trends and impact of doulas, tailored specifically for maternal care executives marketing to expectant and new moms.

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Report Data Analysis

• Doula Impact: How doulas influence the experience for expectant and new mothers.

• Doula Truths: Current and future challenges facing the doula market.

• Doula Trends: Emerging trends in doula services.

• Doula Future: Key takeaways for maternal care industry executives.

• Doula & Moms: Impact analysis of over 1,000 moms before and after birth.

• Doula Defined: What a doula is and why demand for their services is increasing.

• Doula Numbers: Current number of doulas, market size, and growth rate.

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Report Overview

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The term "doula" has become increasingly prevalent, and for good reason. The demand for doulas is surging across the U.S., driven by growing awareness of their benefits, increasing collaboration with medically trained providers such as OB/GYNs, and the development of reimbursement policies by insurance providers and employers. As doulas become a mainstream component of care teams, they are now frequently integrated alongside medical professionals and are viewed as valuable, evidence-based members of the birth care team.

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According to FMI, the doula market is projected to grow at a compound annual growth rate (CAGR) of 6% during the forecast period, with expectations to reach $25,710.1 million by 2033. Additionally, some states are beginning to offer reimbursements for doula services. Increased funding from government programs and private insurers has contributed to industry revenue growing at a CAGR of 3.2%, with a forecasted reach of $5.4 billion by 2024, and a 0.5% increase anticipated by year-end.

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The Maternal Care Institute’s Labor Away: The Doula Landscape 2024-2025 Report serves as a crucial market primer on the growing demand and trends for doulas in the U.S. This report is invaluable for companies involved in marketing and supporting women from pregnancy through postpartum, providing essential insights into modern doula practices and their significance for today’s mothers. Discover how doulas are shaping consumer behavior through our comprehensive, data-driven marketplace insights.

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The report offers an in-depth analysis of demand forecasts, market trends, and both micro and macro indicators within the U.S. doula market. It highlights key factors driving and restraining market growth, delivering a thorough business intelligence overview based on both qualitative and quantitative parameters. Readers will gain detailed insights into this dynamic market segment, providing a nuanced understanding of the evolving role of doulas.

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Perhaps the most valuable aspect of the report is the insider interviews that drive the identification of the ten key trends shaping the doula landscape. These insights include the impact of the declining number of OB-GYNs, the geographic variations of services in rural versus urban settings, and the influence of factors such as insurance reimbursement rates, Medicaid policy, and alternative maternal healthcare costs on doulas' salaries. These dynamics contribute to a complex and variable wage environment across different locations.