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Writer's pictureRebecca Vaughan

BrightsMinds: Amy Upchurch from Pink Stork

Updated: Oct 23

Meet Amy Upchurch, Mom of 6, HG survivor and Down Syndrome advocate, Founder + CEO Pink Stork.




Super Mom: If you could choose one superpower to improve mothers' experiences, what would it be?

Creating more time in the day.


Magic Wand: With a magic wand, what’s the one major challenge in maternal care you’d solve?

More empathy across all boards.


Dream Influencer: Who would you invite—historical figure, fictional character, or celebrity—to help with your organization, and what role would they play?

Mother Mary and Mother Teresa to help guide.


Oscar Moment: In 2034, you’ve won an award for a maternal care solution. What initiative did you create, and how did it change the industry?

In 2034, I received an award for developing "EmpowerMat," a revolutionary maternal care program that integrates personalized, faith-based wellness support with cutting-edge telehealth technology. This initiative redefined maternal care by offering holistic, accessible, and spiritually aligned support to women throughout their pregnancy journey, leading to significantly improved maternal and infant health outcomes. The industry was transformed as EmpowerMat set a new standard for compassionate, comprehensive care that honors both the physical and emotional needs of mothers.


Inspire Moms: What message would you send to all moms?

You are the heart of your home and the strength behind every smile. Remember, even on the toughest days, your love and dedication make all the difference. Keep going—you're doing an incredible job, and your efforts are shaping a beautiful future for your children.


Your Mom: Has there been a moment when you thought, 'What would Mom do?' How did it influence your decision?

I’m deeply grateful for the guidance my mom and grandmother provided when I faced a difficult decision, reminding me how fortunate I am to have the opportunities they once didn’t. Just a few years ago, women often didn’t have the freedom to make such choices, and their strength paved the way for me to stand where I am today. Every decision I make is filled with gratitude for the paths they cleared and the progress we’ve made.


Boss Mom: What traits or habits do mothers have that would make them great CEOs?

Multitasking: They excel at managing multiple responsibilities simultaneously, ensuring everything runs smoothly.

Empathy: They deeply understand others' needs, which fosters a supportive and motivated team environment.

Resilience: They show remarkable strength and perseverance in the face of challenges, never giving up.

Time Management: They efficiently prioritize tasks and make the most of every moment.

Adaptability: They quickly adjust to changing situations and find solutions on the go.

Communication: They are skilled at conveying messages clearly and effectively, often negotiating and mediating within the family.

Decision-Making: They make crucial decisions daily, balancing the needs of all family members.

Long-Term Vision: They plan and work towards the future, ensuring the well-being and success of their family.

Nurturing Leadership: They naturally foster growth and development in those around them, encouraging others to reach their full potential.

Resourcefulness: They are adept at finding creative solutions and making the most out of limited resources.


Balancing Act: As a CEO and mother, what are three things you’ve done to stay grounded?

As a CEO and mother, staying grounded has been essential to my well-being and effectiveness. First, I make it a priority to begin each day with prayer and reflection, centering myself before the demands of the day. Second, I carve out intentional time with my family, ensuring that I remain connected to what truly matters. Finally, I practice gratitude daily, acknowledging the blessings and lessons in both my personal and professional life.


Crystal Ball: What do you see for the future of maternal care?

The future of maternal care is poised to be more personalized, holistic, and accessible than ever before. We will see a stronger integration of technology, with advancements in telehealth and AI providing tailored support and monitoring for mothers throughout their pregnancy and postpartum journey. Additionally, there will be a greater emphasis on mental and emotional well-being, recognizing the importance of nurturing the whole person, and expanding support networks that honor cultural, spiritual, and individual needs. This evolution will lead to healthier outcomes for both mothers and babies, ensuring that every woman has the care and support she deserves.


One Lesson: What’s one lesson from your mother that has impacted your life?

One powerful lesson from my mother that has profoundly impacted my life is the importance of perseverance in the face of adversity. She taught me that no matter how tough things get, staying committed to your values and pushing forward with determination will always lead to growth and success. This lesson has been my guiding force, both as a mother and in my professional life, reminding me to never give up, even when the road gets challenging.


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