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Writer's pictureRebecca Vaughan

BrightMinds: Andrea Ippolito from SimpliFed

Meet Andrea Ippolito, CEO & Founder of SimpliFed, biomedical engineer and mother of three.


Super Mom: If you could choose one superpower to improve mothers' experiences, what would it be?

Universal childcare support and supporting parents through child behavioral questions.


Magic Wand: With a magic wand, what’s the one major challenge in maternal care you’d solve?

I would evolve the global reimbursement care bundle to include more comprehensive postpartum support.


Dream Influencer: Who would you invite—historical figure, fictional character, or celebrity—to help with your organization, and what role would they play?

Ruth Bader Ginsberg to identify sustainable policy intervention opportunities.


Oscar Moment: In 2034, you’ve won an award for a maternal care solution. What initiative did you create, and how did it change the industry?

I hope it would be a team win - and it would be Simplifed, our maternal care platform centered on baby feeding support. Baby feeding is an engagement tool to influence broader maternal care outcomes because baby feeding is a "no days off" activity.


Inspire Moms: What message would you send to all moms?

No one knows what they are doing and you are doing better than you think! You've been given very little and the system is set up against you - but you are excelling even if it doesn't feel that way. Just imagine what you could do if the system was set up to support you, so don't be so hard on yourself.


Your Mom: Has there been a moment when you thought, 'What would Mom do?' How did it influence your decision?

My mom was a pioneer in herself and was an electrical engineer in the early 80s. She was part of the team that worked on how females go to the bathroom in space.

  • Keep your head down -show them, not tell them.

  • Cut through the noise.

  • Don't sweat the small stuff.


Boss Mom: What traits or habits do mothers have that would make them great CEOs?

We are evaluated harder and even though it feels unfortunate, that is the case, but it allows us to create businesses that can do well for people and do well as a business. We have had to show people what we can do - not tell them. Moms can get things done faster and more effective. Moms have the thickest skin and are super gritty!


Crystal Ball: What do you see for the future of maternal care?

Right now in the current state, there is a massive gap in postpartum, when you look at the outcomes, this is where the majority of our filing for maternity care outcomes lie. Several maternal care organizations are working with policymakers and health plans to create scalable and sustainable solutions that will not leave any mothers behind. This includes proactive care surrounding baby feeding, blood pressure monitoring, anemia screening, gestational diabetes screening, thyroid screening, and cardiovascular health.

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