Strengthening The World: One Mama, One Baby & One Business at a Time.
The Maternal Care Institute is a bi-coastal strategic research and advisory firm that delivers need-to-know information about the new mom consumer and maternity care providers.
Through our nationwide panels we assist companies in obtaining the answers and insights they need to create and scale compelling, commercially viable products and services for the global maternity market.
What We Do
We help clients move from “guessing” to “knowing,” from asking “now, what?” to confidently saying “we got this,” by providing smart, affordable, and swift insights, strategy, and market development.
Our goal is to provide the answers needed to ensure products sell in, sell through, and sell out.
We utilize a mix of qualitative and quantitative research, supplemented by strategic advisory services.
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Our Work
We take clients from 'I wish I had known' to 'knowing made all the difference.'
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Consumer & Provider Research
Our approach focuses on both mom consumers and healthcare providers. Through quantitative methods, we gather numerical data to analyze patterns and trends using online surveys. Our qualitative work delves into deeper insights and understanding through personal interactions via one-on-one interviews.
In-Home Product Testing
Our consumer product testing process—also known as in-home use testing (IHUT)—yields robust consumer claims to support marketing efforts and ensure regulatory compliance.
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Strategic Advisory
Our services help organizations navigate the maternal care industry, enabling informed decision-making and effective strategy execution through collaborative alliances, research studies with external providers, and go-to-market and product launch plans.
Our Client Success Teams
Our superpowers help make an impact in developing products that moms want or reshaping those that aren't working.
Serving Our Clients
Commitment to intelligent, cost-effective, and attentive client service with a humble, thoughtful, and kind approach.
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Human Connection Matters
In an increasingly AI-driven world, the power of talking with real humans, engaging genuinely with real customers, is a superpower.
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Deep Proprietary Panel
A robust dataset comprising over 200,000 individuals, including all stages of expectant and new moms, along with clinical and non-clinical care providers.
Our Press
Can We Buy You A Coffee?
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Join us for a no-obligation 20-minute "get to know each other" chat, and enjoy a $20 Starbucks gift card as our treat. This call promises to brew up positive vibes! ☕
The Bridge: Birth & Business Digest
Subscribe to "The Bridge," Alisa Marie's monthy blog packed with mind-boggling facts, figures, and insights. As Mama, Doula, Childbirth Educator, Entrepreneur, and Founder of the Maternal Care Institute, Alisa unpacks fascinating data and offers valuable perspectives on creating top-notch products and services for mamas-to-be and new arrivals.